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Why I still use Instagram
I was late to the Instagram party – I joined just after they were purchased by Facebook in the spring. And after that, I just used it occasionally. My iPhone’s photo app was my main tool for smartphone...
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3 tools that will turn your Instagram images into a Facebook cover photo
It’s been over a year since Facebook introduced cover photos for profile and business pages, and I’ve only changed mine 9 times. Why? That is a big space – 851 by 315 pixels. Whatever you put up there...
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How can your business get noticed in the new Facebook news feed? More visual...
The most important lesson from Facebook’s news feed upgrade announcement this week is this: multimedia is critical to your business’ success on Facebook. Photos and videos will appear larger in the...
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3 tools that will help you measure and optimize your Instagram engagement
Instagram isn’t the largest social network in terms of users (13% of Internet users have accounts) or businesses using it for social media marketing, but you can make a big impact with the content...
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Yes, you can create video content: Busting video myths
Video content is a marketing conundrum. People love watching video. It’s content gold, but it’s a marketing challenge. Some marketers are hesitant to use it because video content creation is often...
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How to get volunteers involved in social media during your nonprofit event
I recently volunteered with the social media marketing for my local United Way’s Day of Caring for the third year in a row. If you haven’t heard of this event, it’s a day-long volunteering event where...
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6 tricks to get more clicks
Anyone who uses social media marketing to promote themselves or their business wants people to see and interact with all the content they’re sharing. Sometimes that just doesn’t happen. You have an off...
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Instagram features you may not be using
Instagram is a fantastic tool for taking, editing and sharing photographs, but are you taking full advantage of all the features it offers? Here’s a few options that you may not know about:
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